Japanese culture traditionally used to put a great emphasis on simplicity.
During the last 30-40 years Tokyo has become a very consumer oriented city.
Japanese Youth culture with it's Harajuku Clothing is a protest against the cultural change in the Japanese society.
These creative Harajuku girls & boys have created their own individual Harajuku fashion.
These creative Harajuku girls & boys have created their own individual Harajuku fashion.
The Japanese have always been good at borrowing from the west (technology and style) and turning it into something completely different and original.
Don't forget that western clothes have a short history in Japan.
Rather than following European and American trends, Harajuku girls were customizing elements of the traditional Japanese dress - Kimono, Obi and Geta sandals - and combining them with handmade, secondhand clothes.
Its a bit like a collage.
Nowadays each 'Harajuku clothing look' has its own avant-garde designers and brands.
Harajuku Style is all about rebellious individual self-expression, which is very interesting since Japans culture views Individualism negatively, and associates it with selfishness.
One hour in tokyo subway is enough to notice how everyone participating in the work force is wearing 'a uniform' (grey or black suit and a tie) which leaves no space for creativity and Individuality.
So these tokyo teens are having a say about the future that awaits for them – day after day for the rest of their lives.
Women too have to succumb to strict dress codes in Tokyo – see more on Tokyo dress codes.